May 25, 2026 | CESO Communications

Birdville ISD

A data-driven enrollment campaign reversed declining trends and generated an estimated $1.9M in impact.

A targeted Google Search campaign drove more than 300 open enrollments, generating an estimated $2.7M in revenue.

Strong messaging and implementation of the district-created strategic election communication plan led voters to approve the bond.

A powerful “Thrive in 475” video brought the district’s unique story to life, from strategy and scriptwriting to filming and editing.

Targeted online ads and fun short-form video content helped 27J stay culturally relevant and reach new audiences to attract prospective staff.

Inclusive engagement and community dialogue helped bridge division and rebuild trust across the district.